商品詳情
【Packaged for Life: Coffee & Tea】
《Packaged for Life包裝設計：咖啡&茶》
@Victionary原文書
@全彩平裝/ 256頁/開本14.8 x 19.7 cm
@作者：Victionary出版社, Illustrated by Chiu Road
匆忙消費我們喜歡的東西時，我們經常不加思索地忽視或丟棄包裝。儘管許多人會爭辯說，在尋求拯救環境的過程中，包裝是沒有意義或應該被取消的，然而包裝設計的意義，遠不止表面上所見──除了有意義地傳達品牌的個性、銷售目的或訊息、並以引人注目的方式體現其內容之外，看似普通的瓶子或盒子，也可以成為藝術家或設計師的畫布，以進行非凡的創意表達。
本書收錄一些最令人愉快的咖啡和茶葉的包裝設計。「聯合國糧食及農業組織」認為，咖啡和茶僅次於水，是世界上消費最多的飲料，在我們的生活與消費市場上更佔有不可或缺的地位。世界上僅次於水的銷售量最大的飲料，在我們的生活與消費市場上更佔有不可或缺的地位。書籍中有一本關於咖啡與茶業產品本身的附錄小冊子，深入解說每個產地的種植方式與特色，是設計者或品牌規畫者不可錯過的參考書籍。
In our haste to consume the things we love, we often disregard or discard packaging without a second thought. While many would argue that they bear no significance or should be done away with in our quest to save the environment, there is a lot more to packaging design than meets the eye. On top of conveying a brand’s personality, purpose, or message meaningfully and embodying its contents in ways that catch the eye, a seemingly ordinary bottle or box can become an artist or designer’s canvas for extraordinary creative expression.
Packaged for Life: Coffee & Tea highlights some of the most delightful packaging design work for what the U.N. Food and Agriculture Organisation deems ‘the most consumed beverage in the world after water’. Coupled with a booklet of fun facts about the products themselves, it serves as a vessel of inspiration that celebrates the overlooked tactile beauty of our favourite things.
