商品詳情
【Packaged for Life: Beer, Wine & Spirit】
《Packaged for Life包裝設計：啤酒、紅酒&烈酒》
@Victionary原文書
@全彩平裝/ 256頁/開本14.8 x 19.7 cm
@作者：Victionary出版社, Illustrated by FunnyFun (Guillaume Kashima)
匆忙消費我們喜歡的東西時，我們經常不加思索地忽視或丟棄包裝。儘管許多人會爭辯說，在尋求拯救環境的過程中，包裝是沒有意義或應該被取消的，然而包裝設計的意義，遠不止表面上所見──除了有意義地傳達品牌的個性、銷售目的或訊息、並以引人注目的方式體現其內容之外，看似普通的瓶子或盒子，也可以成為藝術家或設計師的畫布，以進行非凡的創意表達。
本書探討了一些最有趣的酒類包裝方式，以誘使人們沉迷於他們選擇，此外附有一本關於酒類相關知識的小冊子。包裝堪稱靈感的容器，用以展現我們最喜歡的東西所被忽視的觸覺美感。
In our haste to consume the things we love, we often disregard or discard packaging without a second thought. While many would argue that they bear no significance or should be done away with in our quest to save the environment, there is a lot more to packaging design than meets the eye. On top of conveying a brand’s personality, purpose, or message meaningfully and embodying its contents in ways that catch the eye, a seemingly ordinary bottle or box can become an artist or designer’s canvas for extraordinary creative expression.
PACKAGED FOR LIFE: Beer, Wine & Spirits explores some of the most fun ways with which alcohol is packaged to tantalise people into indulging in their tipples of choice. Coupled with a booklet of fun facts about the products themselves, it serves as a vessel of inspiration that celebrates the overlooked tactile beauty of our favourite things.
