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14種最具代表性的方巾設計立體結構
【Hermès Pop Up】
《愛馬仕年度主題立體書》
@ Actes Sud原文書
@全彩精裝/28頁/開本21.0 x 21.0 cm
@作者：Patrick Thomas
★ 14種最具代表性的方巾設計，本書運用精緻的立體結構展現愛馬仕的設計深度！
從1987年歡慶品牌150週年起，愛馬仕每年都會以不同的年度主題，來呈現品牌的願景與意象，讓大家感受愛馬仕的創意基因與能量，並藉此探索生活當中不同面向的樂趣，從而成為一種廣受大眾喜愛的傳統。
今年的年度主題是「Let's Play」，愛馬仕以這本設計精美的豪華立體書展現品牌意涵，選擇14種最具代表性的方巾設計，包含「方巾之家」、「斑馬圖騰\…等等，不論是舊是新都能讓這些設計充滿活力，提供令人讚賞不已的獨創性。
Gorgeous paper constructions expand on Hermès’ scarf designs in this luxury pop-up book.
Every year, the iconic luxury brand Hermès chooses a new theme to celebrate its creative direction for the upcoming year. This practice began in 1987, marking the brand’s 150th anniversary, and has since become a beloved tradition―a way to combine the house’s proud, storied heritage with its creative vision for the future.
This year’s theme is ‘Let’s Play’, and Hermès is celebrating in style with this new, deluxe pop-up book. Featuring a selection of fourteen of the house’s iconic square scarf designs, both old and more recent, this book brings the designs alive with exhilarating ingenuity. Delicate paper constructions bring out the depth and volume within the scarf designs; zebras rear up, delicately arching trees grow from the page and painterly strokes detach themselves from the paper surface. This is the Hermès carré as you’ve never seen it before.
For Hermès, a brand associated with the highest quality luxury materials and design, ‘play is movement, freedom, imagination, fantasy, seduction, lightness.’ Impeccably produced, Hermès Pop Up gives readers the chance to play around in the brand’s archives.
