商品詳情
品牌美學設計
【BRANDLife: Health & Beauty: Integrated brand systems in graphics and space】
《BRANDLife系列：健康&美容事業 圖形與空間的品牌整合系統》
@Vctionary原文書
@全彩平裝/ 280頁/開本19.0 x 25.5 cm
@作者：Vctionary出版社
★BRANDLife是Victionary出版社的一個關於品牌美學設計的書系，探討如何將圖形標識與空間設計相結合，來建立一個統一的品牌戰略。
在一個由健康與美麗外表所驅動的世界中，現代醫療保健和美容行業蓬勃發展，其消費者族群跨越社會各個階層。在這個產業中，除了繼續主導國際市場的集團外，具有強烈理想和理念的獨立公司也大量增加，以滿足更全面的需求……
In a world driven by well-being and appearances, the modern healthcare and beauty industry is a thriving one with consumer demographics that span across all layers of society. Besides the conglomerates that continue to dominate international markets, there has also been a large rise in independent companies with strong ideals and concepts that cater to a more comprehensive range of needs.
《BRANDLife: Health & Beauty》 explores how compelling graphic identities and interiors play a crucial role in impacting the perceptions and promises offered by healthcare and beauty brands today. From eye-catching packaging on cosmetics and skincare products to effective spatial planning for hair salons and medical centres, it offers visual inspiration and valuable insights as to how design can affect the quality of experiences and outcomes.
