【BRANDLife: Health & Beauty: Integrated brand systems in graphics and space】
@全彩平裝/ 280頁/開本19.0 x 25.5 cm
In a world driven by well-being and appearances, the modern healthcare and beauty industry is a thriving one with consumer demographics that span across all layers of society. Besides the conglomerates that continue to dominate international markets, there has also been a large rise in independent companies with strong ideals and concepts that cater to a more comprehensive range of needs.
《BRANDLife: Health & Beauty》 explores how compelling graphic identities and interiors play a crucial role in impacting the perceptions and promises offered by healthcare and beauty brands today. From eye-catching packaging on cosmetics and skincare products to effective spatial planning for hair salons and medical centres, it offers visual inspiration and valuable insights as to how design can affect the quality of experiences and outcomes.