商品詳情
品牌美學設計
【BRANDLife: Boutique Hotel & Hostel: Integrated brand systems in graphics and space】
《BRANDLife系列：精品旅館 圖形與空間的品牌整合系統》
@Vctionary原文書
@全彩平裝/ 280頁/開本19.0 x 25.5 cm
@作者：Vctionary出版社
★BRANDLife是Victionary出版社的一個關於品牌美學設計的書系，探討如何將圖形標識與空間設計相結合，來建立一個統一的品牌戰略。
精品旅館的發展趨勢絲毫沒有放緩的跡象，時尚住宿隨處可見，適合任何預算，這不僅僅是當代疲憊旅行者的避難所，還意味著成為社交俱樂部、畫廊空間、或是通往當地文化和故事的門戶。有些旅店甚至希望本身能夠成為一個景點，提供獨一無二的世外桃源，為旅行者的短暫停留增添一層額外的色彩……
The boutique hotel trend shows no sign of slowing down with stylish lodgings popping up everywhere for any budget. More than just a shelter for trippers to rest their tired heads, contemporary boltholes are also meant to be social clubs, gallery space, and a gateway to local culture and stories. Some may even aspire to become an attraction themselves, offering one-of-a-kind hideaways to add an extra layer to travellers’ short stays.
From conception to delivery,《BRANDLife: Boutique Hotels & Hostels》 examines how new boltholes foreground branding and interiors in their business concepts, visible in their furniture selections, wayfinding systems, visual identities and more. Through case studies, colourful showcases and interviews with leading hoteliers and brand specialists, readers will acquire a rare insight into how these visionaries corner the market and remarkably connect customers from around the world.
