商品詳情
品牌美學設計
【BRANDLife: Concept stores & Pop-ups: Integrated brand systems in graphics and space】
《BRANDLife系列：概念店&快閃店 圖形與空間的品牌整合系統》
@Vctionary原文書
@全彩平裝/ 280頁/開本19.0 x 25.5 cm
@作者：Vctionary出版社
★BRANDLife是Victionary出版社的一個關於品牌美學設計的書系，探討如何將圖形標識與空間設計相結合，來建立一個統一的品牌戰略。
概念店和快閃店的目的都是關於「發現」和「刺激」，在這個線上消費蓬勃發展的商業世界裡，許多敏銳的品牌業者正在突破創意界限，編織故事，並在引人入勝的實體環境中培養鼓舞人心的生活方式，用以跟消費者建立更深層次的聯繫……
Concept stores and pop-ups are all about discovery and stimulation. In a world where shopping options abound in the digital realm alone, perceptive brands are pushing creative boundaries to weave stories and cultivate inspiring ways of living within compelling physical environments to build deeper connections with their customers – whether through timeless narratives that truly distinguish them from the rest, or innovative displays that excite and engage.
In recognising the true power of design, 《BRANDLife: Concept Stores & Pop-ups》 demonstrates how graphic identities and interiors can translate a brand’s philosophy and purpose into tangible and memorable experiences. Besides an eye-opening showcase of 60 projects across the world, it features interviews with market leaders who bring the best retail encounters across a variety of mediums and platforms to life.
