商品詳情
維特拉設計博物館 (Vitra Design Museum)專題展覽官方書籍
【Nike: Form Follows Motion】
《Nike：形隨動而生》
@ VITRA DESIGN MUSEUM原文書
@全彩精裝/352頁/開本22.2 x 29.9 cm
@作者：Mateo Kries/ Glenn Adamson/ Ligaya Salazar/ Adam Bradley/ Sam Grawe/ William Myers
★英國Vitra設計博物館【Nike: Form Follows Motion】展覽專書(展期2024/9/21~2025/5/4)，此為全球最具影響力的運動品牌首度的大規模個展、帶領觀眾回顧品牌60年來的發展歷程。
對這個標誌性運動品牌設計檔案的前所未有深入探索。
2024年秋季，德國維特拉設計博物館將舉辦全球首場以Nike為主題的博物館級展覽，這家全球最受尊崇的運動品牌首度以完整設計歷程亮相。本展覽及其配套圖錄回顧Nike橫跨六十年的重要里程碑，並探討其如何崛起為在流行文化中佔據核心地位的全球品牌。
展覽聚焦於Nike的設計實踐──從1960年代創立初期與經典「勾勾」標誌的誕生，到Air Max、Air Jordan、Vapor Fly等標誌性鞋款的設計歷程，以及當前針對未來材料與永續性的研究。
展覽的主要資料來源為Nike檔案部門，該部門收藏了大量珍貴的設計圖、原型與相關文獻。本次展覽是Nike首次對外開放如此全面的檔案內容。展品包括1960年代創業初期的稀有單品與限量原型、經典球鞋的原始設計圖與樣品、歷史文件與影片，以及與創意人士如Virgil Abloh與Marc Newson的合作成果。
《Nike：形隨動而生》（Nike: Form Follows Motion）一書追溯Nike的設計流程——從對人體動態的科學分析與材料研究出發，最終發展為成品與品牌形象。除了設計師如Bill Bowerman、Diane Katz、Tinker Hatfield與Eric Avar之外，無論是頂尖運動員還是日常使用者，都在這一設計過程中扮演了關鍵角色。
An unprecedented look at the design archives of the iconic sportswear brand.
In Autumn 2024 the Vitra Design Museum will present the first ever museum exhibition about Nike, the world’s most revered sport brand. The exhibition and this accompanying catalogue mark the milestones in Nike’s six decade history and explores its ascent into a global brand that holds a central role in popular culture. The focus of the exhibition is on Nike’s design practice – from the company’s beginnings in the 1960s and the design of its famous “swoosh” logo to iconic products such as Air Max Air Jordan and Vapor Fly, and current research devoted to future materials and sustainability.
The main source for the exhibition is the Department of Nike Archives, which contains a unique collection of drawings, prototypes and other documentation. The exhibition marks the most comprehensive access ever given to this archive. Among the objects on show are rarities and one-offs from the company’s early days in the 1960s, original design drawings and prototypes of iconic sneaker models, historical documents and films, as well as the results of collaborations with creative figures such as Virgil Abloh and Marc Newson.
Nike: Form Follows Motion traces Nike’s design process, which begins with the scientific analysis of the human body in motion and material research and culminates in the finished product and its branding. Along with Nike designers like Bill Bowerman, Diane Katz, Tinker Hatfield and Eric Avar, athletes – from the world’s greatest to the everyday – have played an important role in this design process.
