商品詳情
咖啡品牌美學設計
【BRANDLife: Cafés & Coffeehouses】
《BRANDLife系列：咖啡館》
@Vctionary原文書
@全彩平裝/ 280頁/開本19.0 x 25.5 cm
@作者：Vctionary出版社
BRANDLife是Victionary出版社的一個關於品牌美學設計的書系，探討如何將圖形標識與空間設計相結合，來建立一個統一的品牌戰略。
本書的主題是咖啡館，不同的品牌，從精緻到俏皮，從內部裝潢和家具設計，到標牌和包裝各個方面的設計，都交由精英平面設計師及製造商和建築師的協作團隊，從訪談中透露出他們是如何一起工作，實現他們獨特的願景……
Integrated brand systems in graphics and space
The third wave of coffee is not simply about having your all-important daily caffeine boost, it is also about championing the idea that coffee-making is an artisanal practice. With this emphasis on craftsmanship, the choreography of a perfectly pleasant and company-loving setting in which to enjoy these delectable refreshments has become of great necessity. Not only do we find ourselves addicted to the palliative tastes and stimulative effects of coffee, but we are equally gripped by the seraphic experiences these cafés & coffeehouses cultivate.
Covering topics from conception to application, BRANDLife: Cafés & Coffeehouses offers an insider’s view on the making of coffee institutions that play up today’s experience-driven coffee culture. The book attests the power of branding through 57 tasteful graphic identity and interior design projects from around the world. The synergy between these expertly curated collateral, furnishings and spaces is then decoded in interviews with design whiz such as Kokoro & Moi, moodley brand identity, We Are Huntly and Kleydesign. The scintillating line-up also comprises head of top coffee roasters Verve and Ritual, who offer words of wisdom on realising vision and making coffee with an attitude.
